What is the purpose of "ethnography" in anthropology?

Ethnography serves as a foundational method in anthropology, aiming to provide a rich, detailed, and in-depth description of a particular culture. This qualitative research approach involves immersing the anthropologist within the community being studied, enabling them to observe and participate in daily life. Through techniques such as participant observation and interviews, ethnographers gather comprehensive data that reveals the complexities of social practices, beliefs, and interactions within a culture.

The focus on depth and context differentiates ethnography from other methods that may look at cultural texts, economic metrics, or visual comparisons. By capturing the lived experiences and perspectives of individuals within the culture, ethnography highlights the nuances that inform cultural identity and social organization, fostering a deeper understanding of human behavior and societal structures. This emphasis on holistic understanding is what makes ethnography a key tool in anthropological research.